What we think
7 posts
Politics
JULY 2025 • 2 min read
Trump 2.0 isn’t chaos anymore, it’s the new normal. The playbook has changed and the best strategies build in that unpredictability.
Politics
NOVEMBER 2024 • 2 min read
We sat down with Purple Senior Advisor and veteran Democratic strategist Donna Brazile to discuss what a Harris presidency would mean for major companies.
Politics
OCTOBER 2024 • 2 min read
Find out what senior Republican strategist Alex Castellanos thinks businesses should be doing and preparing for if Donald Trump wins the presidency.
Politics
NOVEMBER 2020 • 2 min read
Political alliances are shifting, and headwinds and tailwinds are becoming harder to read. What we see, what it means, and what you should do about it.
Politics
SEPTEMBER 2020 • 2 min read
Purple’s Jordan Davis and Lauren Hickey offer three actions corporate leaders can take on the heels of the first presidential debate.
Politics
SEPTEMBER 2020 • 2 min read
Data visualization of the structure and theme of the candidates’ convention speeches serves as one guide for what to watch and listen for in the debates.
Politics
AUGUST 2019 • 2 min read
20 Democratic presidential candidates traveled to Detroit, Michigan for the second primary debates on July 30 and 31st. While much of the media reporting and online conversation in the aftermath focused on the biggest winners and losers of the night(s), we took a slightly different approach to understand the impact of the debates….