What we think

Reputation

8 posts

Reputation

When Corporate Affairs Thinks Like Campaigns

AUGUST 2025 • 2 min read

Campaign readiness begins with a core question: is corporate affairs aligned with your company’s business strategy?

Reputation

Strike on Corporate Reputation

JANUARY 2025 • 2 min read

Companies are operating in a new labor environment as the re-election of President Trump continues to shuffle the political status quo.

Reputation

Turning a Corporate Risk into a Brand Opportunity

DECEMBER 2024 • 2 min read

As we enter a new era in Washington, companies must be ready to articulate their values and remain true to them, even when no crisis appears on the horizon.

Reputation

If Past is Pre-Game, NHL Poised To Enjoy Boost In Public Reputation From Response To Luke Prokop’s Historic Announcement

JULY 2021 • 2 min read

For companies, the playing field has expanded in terms of issues and audiences that warrant careful monitoring, analysis and engagement.

Reputation

Working Moms and Corporate Reputation: Struggle, Solidarity and Opportunity

MAY 2021 • 2 min read

Companies have meaningful opportunity in this moment to build a reputation as an employer of choice, not just for working moms but for all employees.

Reputation

Labor, Layoffs and Reputation

APRIL 2020 • 2 min read

Layoffs and furloughs may be unavoidable during the COVID-19 crisis. But how a company does it says a lot about its character and its leadership.

Reputation

She Has a Reputation: Honoring the women of Purple during Women’s History Month

MARCH 2020 • 2 min read

During Women’s History Month each year, our team celebrates the women of Purple and honors their contributions that make our firm the special place that it is. This March hasn’t gone like any of us had planned, anywhere – events and activities canceled and our full team working from home to do our…

Reputation

Reputation and the Coronavirus

MARCH 2020 • 2 min read

Purple’s Rory Cooper recently authored a client memo with observations, context and recommendations on building and protecting reputation amidst the global spread of the Coronavirus that was mentioned in the March 12, 2020 edition of POLITICO Influence. To request a copy of the memo or learn more about Purple’s experience helping clients navigate…