What we think
10 posts
Crisis
OCTOBER 2025 • 2 min read
Trust isn’t won with words. John Gatti shares how leaders can rebuild credibility and show their best days are still ahead.
Crisis
SEPTEMBER 2025 • 2 min read
Watch the replay of our conversation with Neil Golden and John Gatti on brand trust, reputation and resilience in today’s environment.
Crisis
OCTOBER 2024 • 2 min read
Our political and social echo chambers are driving fear and distrust, leading to the continued spread of misinformation.
Crisis
SEPTEMBER 2024 • 2 min read
Companies are rethinking their DEI platforms under pressure from both sides. How to navigate the shifting landscape and protect corporate reputation.
Crisis
AUGUST 2024 • 2 min read
The threat of mass tort litigation is ever-present for many companies, but Plaintiffs’ attorneys are often able to wreak havoc on a company’s reputation with just a small ad buy on social media recruiting plaintiffs to their class.
Crisis
OCTOBER 2021 • 2 min read
The latest COVID-related research conducted by Purple Strategies shows most employees want their employers to implement safety measures at work.
Crisis
APRIL 2021 • 2 min read
The importance and resurgence of human connection is the lens through which transformative CEOs view the past year and look ahead with optimism and purpose.
Crisis
AUGUST 2020 • 2 min read
How can something so inaccurate be so persuasive? We dial-tested the viral Plandemic video to see which of its claims of misinformation were so captivating.
Crisis
JUNE 2020 • 2 min read
High-tech solutions to fight COVID-19 are intriguing, but be wary of creating ‘safety theater’ that leads to basic, proven health process being overlooked.
Crisis
MAY 2020 • 2 min read
COVID-19 and the challenges it poses are unprecedented. But the proliferation of misinformation and disinformation we’ve seen was predictable.