Reclaiming Trust When Your Products – and Intentions – are Under Fire
A Purple Strategies Conversation with Neil Golden
In this exclusive conversation, Neil Golden, current Panera Brands board member and former McDonald’s USA CMO, joins Purple Partner John Gatti to share hard-earned lessons from three decades leading iconic consumer brands.
From ingredient concerns to employment practices to public scrutiny, Neil reflects on how leaders can anticipate challenges, build resilient narratives, and protect reputation while driving business performance.
Whether you’re a communicator, marketer, or external affairs leader, this discussion offers practical insights into leading brands through today’s complex, high-stakes environment.
