Purple Co-Founder and Chairman Alex Castellanos Inducted into the American Association of Political Consultants Hall of Fame
Posted on

April 17, 2019

3 Min. Read


Purple Strategies

Purple Co-Founder and Chairman Alex Castellanos Inducted into the American Association of Political Consultants Hall of Fame

Castellanos has served as communications consultant to seven U.S. presidential campaigns and has helped elect more than a dozen U.S. senators and governors. As Chairman of Purple Strategies, he employs over four decades of political consulting experience to help some of the largest and most valuable brands in the world solve their toughest challenges.

WASHINGTON, D.C. (April 17, 2019) – On April 3rd, 2019, in Napa, California, The American Association of Political Consultants (AAPC) inducted Purple Strategies’ Co-Founder and Chairman, Alex Castellanos, into its Hall of Fame at their 50th Anniversary Celebration. It is the highest honor the association bestows upon political consultants and strategists who, throughout their career, have demonstrated extraordinary leadership, excellence and accomplishment.

Throughout his storied career as a strategist, Castellanos has helped elect U.S. presidents, governors, senators and congressmen, running campaigns that expressed each candidate’s story with a clear and powerful focus. Before his acceptance speech, Castellanos’ life and career were summarized in a short 2019 AAPC Hall of Fame Honoree Video  (Please click on volume icon, bottom right of video for sound and narration). Castellanos’ approach has always been to help candidates find the truest thing to say and the most emotionally powerful way to say it. In addition to his electoral successes, Castellanos has been credited with being the father of the political attack ad, coining the phrase “soccer mom” and redefining how we talk about voters and their values.

In his remarks, Castellanos expressed his gratitude to the AAPC and noted, “Campaigns are often small things that divide people on issues. Causes are larger. They unite us by giving us a purpose greater than ourselves. We are at our best, not just when we help candidates run great campaigns, but when we help them lead great causes.”

A decade ago, Castellanos, a Republican, and Democratic political strategist Steve McMahon joined together to form Purple Strategies with the goal of bringing campaign speed and strategy to issues, organizations and companies seeking to succeed in a rapidly changing economic and political environment. With its iconic name signifying the harmony of both red and blue perspectives, and a growing slate of national and global clients, Purple has become a recognized leader in the strategy and communications field. Today, it is home to over 100 political campaign, brand strategy and corporate reputation experts who work together to help global brands and organizations address their toughest challenges.

“Alex is incredibly deserving of this honor from AAPC. It’s a great recognition of the significant contribution he’s made to the art and science of winning campaigns,” said Steve McMahon, Purple’s Co-Founder and CEO. “While his induction in to the AAPC Hall of Fame speaks to the legacy he has built as one of the country’s most gifted political strategists, the need for Alex’s unique talent for identifying issues of consequence and the trends that are shaping the future is in more demand now than ever. We feel lucky to have his leadership, wisdom and mentorship at Purple.”

In his role as Purple’s Chairman, Castellanos continues to provide counsel to clients as they look to understand and navigate the social and political forces that determine their success. He also spends a great deal of time working with the firm’s next generation of leaders, helping them develop as thinkers, creators and strategists. His advice to leading brands and companies is rooted in his belief that you speak to stakeholders the way candidates must speak to voters: with an eye toward the future and an authentic voice, providing the largest uniting purpose possible.


AAPC Hall of Fame Honoree Video (Facebook)

Please click on volume icon, bottom right of video for sound and narration.