Cortney Henseler has worked in market research for nearly 20 years. At Purple, Cortney leads the design and implementation of research that delivers powerful insights to client campaigns. Prior to joining Purple, Cortney worked in marketing communication agencies including OMD and Publicis as well as Oath: A Verizon Company. In each of these companies Cortney oversaw consumer and marketplace insights across a multitude of business categories. Her experience includes global consumer journey research, development of audience segmentation studies, creative and message testing to inform communication strategies, and best practices in holistic marketing measurement. Cortney graduated magna cum laude with a concentration in International Business and Marketing from Marquette University. She lives in Chicago and loves to travel. 

“One of the unique things about working at Purple is that research is fully integrated into the process for any client project. It is very rewarding to go from an idea or a question, to designing a research study, to analyzing the results and creating insights to seeing those insights activated in a client campaign.” 

“I have always been a curious person: always wanting to see new places, experience new cultures, and learn new ways of doing things. Working in research allows me to fulfill my curiosity and consistently be surprised by something I’m not expecting in a research result.”