Keeley is a seasoned communications leader with nearly 15 years of experience shaping strategic communications for companies, candidates, and causes. At Purple, Keeley helps some of the world’s leading brands navigate challenges and crises while protecting and enhancing their reputations with key stakeholders. Her industry expertise spans retail, automotive, consumer goods, manufacturing, and logistics, and she’s honed a particular focus in labor and workforce communications. Keeley’s approach is rooted in her background in politics and issue advocacy. She previously served as the National Political Director at Allegiance Strategies, leading efforts to shape center-right perspectives on critical issues such as LGBTQ+ rights and immigration reform. She built campaigns that leveraged nuanced, stakeholder-specific communications and tactics to make the business case for social change and elect candidates who championed these causes. Prior to her tenure at Allegiance, Keeley managed three election cycles as part of the political team at the National Federation of Independent Business (NFIB) and oversaw U.S. field operations at the ONE Campaign. Keeley holds a B.A. in Political Science from the University of Arkansas and a Post-Graduate Diploma in Global Diplomacy from SOAS University of London. 

“Purple is a melting pot of experience and expertise. Many firms fall into the trap of only hiring from a certain political party, policy background or technical specialty. Purple brings in the smartest people from across the spectrum, and the differences among us drive our unique approaches to client challenges.” 

“I had the opportunity to represent an Iraq-based humanitarian organization with a miniscule operating budget and a staff of local, unpaid volunteers. They did transformative advocacy work and earned audiences with some of the most powerful people in the world. We don’t always need big budgets and shiny tools to make a difference—meaningful change is driven by the stories we share.”  

“My mom raised three kids as a single parent while going to college full time, eventually earning a degree and entering the workforce in her mid-40s. She taught me to appreciate my education, remember that everyone is dealing with their own struggles and never forget where I came from.”