Cortney Henseler is the Measurement Lead at Purple Strategies where she oversees the creation of measurement frameworks and measurement best practices for Purple clients. Prior to joining Purple, Cortney was a Global Director on OMD’s Marketing Sciences team, where she oversaw consumer and marketplace insights across OMD clients. While at OMD, Cortney has led global consumer journey research, developed consumer insights to inform communication strategies, and developed best practices in holistic marketing measurement. Prior to OMD, Cortney was Director of AOL’s Consumer Analytics & Research team. Her team is tasked with developing consumer and marketplace insights as well as developing ROI and ad effectiveness solutions for AOL’s clients. While at AOL, Cortney lead industry-leading research related to Consumer Journey/Path to Purchase, Multi-Platform content consumption, developed a Video Attention Index and Digital Creative Best Practices. Prior to AOL, Cortney was Director of Human Intelligence at Starcom Worldwide.