Janine is a strategic marketer who helps organizations turn audience insight into campaigns that elevate reputation, drive growth, and build lasting connection. At Purple, she plays a key role in advancing the firm’s business development and external visibility, leading initiatives that strengthen Purple’s profile through thought leadership, brand storytelling and industry partnerships. With 12+ years of experience, Janine has served clients across the Fortune 50, federal agencies, nonprofits, associations and leading healthcare organizations. In these roles, she helped brands build relevance with the audiences they need to reach and created the conditions for ideas that move both opinion and business outcomes.

Generosity shapes how I work. I’m at my best when I’m helping colleagues succeed and creating the conditions for the team to do great work together.