Kevin Goff

Kevin Goff is a creative director at Purple with over two decades of experience leading creative at some of the industry’s most respected agencies, including DDB, FCB, Leo Burnett, Arnold, and Quality Meats. His work has turned business challenges into business growth for some of the world’s most iconic, and most scrutinized, brands in consumer, tech, energy, healthcare, financial services, and food and beverage. That work has earned him the trust of companies navigating their highest-stakes moments. A player-coach who leads from the work, he pairs data-driven strategy with high-craft storytelling to shape campaign platforms, sharpen corporate narratives, and elevate creative teams and their output. His method is simple: raise the standard and protect the idea. He instills the same discipline in the next generation of advertising talent as a mentor at Syracuse University’s Newhouse School.