Stephen Watkins

Stephen is a Paid Media Manager at Purple. He leverages deep expertise in digital media and audience targeting to develop data-driven, multi-channel strategies that help clients reach and influence key stakeholders in an increasingly complex media landscape. He began his career building digital campaigns in support of Illinois’s “Getting to Zero” HIV mitigation initiative, gaining early experience in mission-driven communications. He went on to work for Nestlé Purina, executing large-scale digital activations for category-leading brands. Prior to joining Purple, Stephen modernized and scaled a pivotal digital advertising program for WETA, DC’s flagship PBS station. Stephen holds a degree from Northwestern University’s School of Communications, where he studied Radio, Television, and Film, with minors in English and Game Design, Media Arts & Animation.